To keep users interested and engaged, the best email marketing strategy is to send relevant emails in the right sequence at the right time. Emails sent out at the wrong time may result in the user opting out. So, to keep users interested in your e-commerce business, send emails that are chronologically correct.

Segment Your List Based On Psychographics

Psychographic segmentation is a useful way to target a certain group of consumers. It can be more difficult to discern than demographic segmentation, but if done correctly, it can allow you to create more effective marketing. Your consumers will feel that your messages speak to them personally, and this can be a powerful way to increase sales. Omni Hotels & Resorts, for example, knew that many of its customers were comparison shoppers and used this knowledge to create an ad campaign that generated a 39% uplift in conversion rates.

Psychographic segmentation allows you to identify customers based on the characteristics they share. For example, a customer who purchases a lot of cards may also enjoy candles and stuffed toys. You could even segment based on religion and other holidays, or even their location.

Create Amp Emails

eCommerce marketing has always been a tough field, but AMP emails can make your offers pop out and create an instant connection. This new format can help you highlight your best offers, combine clever copy with eye-catching visuals, and drive conversions. You can even use AMP emails to request feedback from customers, a process that was previously too time-consuming.

AMP emails allow users to take action directly within the email. This makes the entire experience smoother for subscribers and helps you achieve higher ROI. For example, you can add live content to polls and job listings to provide current information to your subscribers.

Create Win-Back Campaigns

A win-back campaign is an email that offers an incentive to make a second purchase. This can be in the form of a discount, free shipping, or rewards points. These incentives should not be the first item in the email series. Whenever possible, send these offers in limited quantities. This creates a sense of urgency and increases conversion rates.

Messages sent as part of a winback campaign should be compelling, but not pushy. You don’t want to make the subscriber feel desperate, so don’t bombard them with too many emails. You can determine the ideal cadence for winback campaigns by studying your typical customer cycle. This will help you determine the optimal time to send these emails to encourage engagement.

Send Transactional Emails

When your customers buy products from your website, it is important to send transactional emails that keep them informed. These emails should be personalized and contain information about the items your customers have bought from you. They should also contain information about how to track an order, how to cancel an order, and other pertinent information. They should also be timely, because delayed transactional emails could lead to confusion among customers.

Transactional emails are important for ecommerce businesses because they allow you to stay in touch with your customers and build relationships with them. They can also be scheduled to send when specific events occur. For instance, you can send them when your customers sign up for a newsletter, make a purchase, download a file, or complete a survey. These emails help keep your database clean and allow you to offer additional information to your customers.

Manage Your Campaigns With A Central Database

Using a central database to manage your campaigns is crucial. Not only does this help you maintain the integrity of your email marketing campaigns, it can also help you monitor customer engagement with your business. Ideally, the software you choose should enable you to report on your campaigns and make real-time insights available. Additionally, it should be secure. If you’re using the software for ecommerce purposes, you should check whether it has a PCI-compliant certificate and SSL encryption to protect your client’s data.